Listen Labs has launched Listen Twins, a product that builds one-to-one AI models of real people in a company’s target audience. Each Twin is created from an in-depth interview with one real person, and teams can ask a panel of more than 100 Twins a question and see how their audience would respond within seconds.
The idea is to preview reactions before committing to a decision. Marketing teams can compare campaign concepts and test messaging, copy, and ad variants. Communications teams can spot wording that lands badly before an announcement goes out. Product teams can test which features might justify a higher price, and strategy teams can explore how people in another market might respond before entering it.
Each Twin answers with its reasoning, the real interview quote behind it, and a confidence score, and it will not guess beyond its scope. In testing, Listen Labs says Twin answers matched the distribution of real people’s answers with 93% accuracy. For high-stakes go or no-go calls, the company still recommends a full research study using its AI-moderation product.
The launch builds on Listen Labs’ existing research platform, which has run more than 2 million AI-powered interviews across a network of over 50 million participants. The approach sits alongside tools that turn conversations into insight, such as Otter.ai for meeting notes and Gong for sales conversation analysis, while Outreach helps teams act on customer signals. Our Otter.ai vs Fireflies comparison covers the meeting-notes side in more detail.
Listen Twins is available now through Listen Labs, with Twins purpose-built for each team’s use cases and enriched with the company’s existing customer and persona data.
Source: Business Wire
