Gupshup

Conversational messaging platform for WhatsApp, SMS and voice bots.

Filed under: Chatbots

About Gupshup

Gupshup provides the messaging infrastructure and AI chatbot tooling behind millions of business conversations, especially on WhatsApp. Companies use it to build support bots, run marketing campaigns and automate commerce flows on chat apps. It offers a single API for SMS, WhatsApp, Instagram, voice and more.

Looking for more options? Browse our full AI chatbots directory, or see how Gupshup compares with popular alternatives like ChatGPT and Claude.

Key features

Single API for WhatsApp, SMS, Instagram and voice
AI chatbot builder for support and sales
Campaign manager for chat marketing
Click-to-WhatsApp ad integrations
Usage-based pricing with free tier

Gupshup screenshots

Gupshup: pros & cons

Pros

Single API for WhatsApp, SMS, Instagram and voice
AI chatbot builder for support and sales
Campaign manager for chat marketing
Free plan available to get started

Cons

Best features require a paid upgrade
Learning curve for advanced features
Output quality depends heavily on input quality

Gupshup FAQs

Is Gupshup free?

Yes, Gupshup offers a free plan with basic features. Paid plans unlock higher limits and advanced capabilities.

What is Gupshup used for?

Gupshup is conversational messaging platform for WhatsApp, SMS and voice bots.

What are the key features of Gupshup?

Key features include single api for whatsapp, sms, instagram and voice, ai chatbot builder for support and sales, campaign manager for chat marketing.

Who should use Gupshup?

Gupshup is built for businesses and teams that want to scale with AI.